About

PollSignal is a UK tactical voting information tool for right-of-centre voters.

The purpose is to help voters answer a practical constituency-level question:

Which right-of-centre candidate appears best placed here?

In some constituencies, that may be the Conservative candidate. In others, it may be the Reform candidate or another right-of-centre candidate. In some seats, there may be no realistic right-of-centre path, or the evidence may be too close to call.

Why we built this

UK tactical voting tools have usually been built to help anti-Conservative or anti-Reform voters coordinate around a single candidate. PollSignal applies the same basic tactical-voting idea from the opposite political direction.

Where right-of-centre voters divide between Conservative, Reform, and other candidates, that split can affect the outcome. PollSignal aims to make the local picture clearer by showing the available data, recommendation, confidence level, and reasoning for each Westminster constituency.

What the site does

PollSignal lets users:

• Enter a postcode and find their Westminster constituency.
• View a constituency recommendation page.
• See whether Conservative, Reform, another right-of-centre candidate, or no candidate is currently best placed.
• Understand confidence and split-vote risk.
• Review candidate notes and constituency facts.
• Read the methodology behind the recommendation.
• Sign up for constituency updates.
• Report possible errors or outdated information.

What the site does not do

PollSignal does not:

• stand candidates;
• operate as a political party;
• guarantee election outcomes;
• verify how anyone votes;
• cover every type of UK election in version 1;
• make a recommendation where the evidence is too weak;
• publish private user data;
• claim that polling or forecasts are certain.

Initial scope

The first version focuses on UK general elections and Westminster constituencies.

Future versions may consider additional election types, such as by-elections, local elections, devolved elections, or mayoral contests, but only if reliable data and methodology are available.

Our approach

We combine:

• official constituency data;
• previous election results;
• candidate data;
• public or licensed polling and forecast evidence where available;
• manual editorial review;
• published confidence ratings;
• correction handling;
• transparent methodology.

We do not want to create a black-box recommendation system. Users should be able to see why a recommendation has been made and how confident we are.

Transparency

PollSignal aims to publish:

• a clear methodology;
• current recommendation data;
• historic data snapshots;
• source notes;
• last-reviewed dates;
• correction routes;
• a digital imprint identifying who is responsible for the site.

Transparency matters because tactical voting recommendations can influence real political behaviour. The stronger the claim, the stronger the evidence should be.

Corrections

Election data changes quickly, especially during a campaign. Candidates are selected, forecasts are updated, and local factors change.

Users can report suspected errors through the correction form. Reports may relate to:

• candidate details;
• party labels;
• constituency assignment;
• previous results;
• broken source links;
• outdated polling or forecasts;
• recommendation concerns.

Accepted corrections are reviewed and may be reflected on the relevant constituency page.

Privacy

The postcode lookup only needs a postcode to identify the relevant constituency. If users sign up for alerts, they may provide an email address and postcode or constituency so updates can be targeted locally.

PollSignal should collect only the data needed to provide the service and should give users a clear way to unsubscribe from emails.

See the privacy policy for the full legal wording.

Legal and imprint information

PollSignal should publish a digital imprint and legal contact information in the site footer and on the relevant legal page.

Placeholder imprint:

Promoted by [Promoter name], on behalf of [Publisher / organisation name],
[full postal address].

Replace the placeholder with the correct legal entity, promoter, and address before launch.

Editorial independence

PollSignal’s recommendations should be based on the published methodology and available evidence. Recommendations may change as new evidence becomes available.

Where the evidence is weak, the site should say so. A responsible tactical voting tool should be willing to show “Too close / insufficient data” rather than make a weak recommendation.

Contact

For data corrections, use the correction form.

For media, legal, or general enquiries, use the contact information listed in the site footer.